E-Commerce & Products

Hearthline Ceramics

Small-batch ceramics DTC brand with waiting list and press run.

Revenue-verifiedTier · Investor ReadyPortland, OR

TTM Revenue

$142K

Wholesale Accts

8

Waitlist

3 mo

Press hits

6

Ownership breakdown

Blocking minority · Veto rights
49%
51%
Offered to buyer — 49%Founder retains — 51%
Minority33% block50% parity100% full

Implied valuation math

Asking price$28,000
÷ stake offered49%
= implied valuation$57,143

Paying $28,000 for 49% values the whole business at $57,143. That is roughly $571 per percentage point of ownership.

What this stake conveys

Above one third you generally hold blocking power over supermajority actions — recapitalizations, sale of the company, and charter changes — without day-to-day control.

Verified before listing

The founder attested to owning at least 49% and uploaded ownership evidence (cap table, operating agreement, or equivalent). Timber reviews entity standing and authority to sell before a listing goes live. Near-parity stake; studio and kilns transfer with the deal.

Retained-ownership impact

Founder retains 51% after this deal — founder keeps control

51–99% retainedFounder keeps control This deal

Voting

Founder controls ordinary votes and board composition; buyer votes as a minority holder.

Information

Buyer receives quarterly financials, cap table updates, and annual tax documents.

Consent

Buyer consent typically limited to protective items: new share classes, dilution below a floor, sale of the company.

50% retainedDeadlock structure

Voting

Even split — no side carries a vote alone. A tiebreak seat, casting vote, or mediator is written into the operating agreement.

Information

Full mutual access to books, records, and management reporting.

Consent

Effectively every material decision is a joint consent item, including budget, hiring of officers, and debt.

34–49% retainedFounder holds a blocking minority

Voting

Buyer controls ordinary votes; founder can block supermajority actions.

Information

Founder keeps statutory inspection rights and ongoing reporting.

Consent

Founder consent required for charter amendments, recapitalization, and sale of the company.

11–33% retainedFounder is an economic minority

Voting

Buyer controls the board and ordinary decisions; founder votes but cannot block.

Information

Annual financials plus notice of material events; inspection rights on request.

Consent

Consent narrowed to anti-dilution, transfer restrictions, and tag-along on a future sale.

1–10% retainedFounder holds a legacy stake

Voting

Nominal voting weight; typically paired with a continued-involvement or advisory agreement.

Information

Annual reporting and K-1 or distribution statements only.

Consent

Drag-along applies — founder is carried along on a buyer-led sale.

0% retainedClean full acquisition

Voting

Buyer holds 100% of votes. No minority holders to notify or convene.

Information

No ongoing reporting obligations to the seller after closing.

Consent

No consent rights survive closing beyond the purchase agreement's reps, warranties, and indemnity period.

Tiers describe standard market expectations. Exact voting, information, and consent rights are negotiated inside the option window and fixed in the definitive purchase agreement.

Marketplace comparables

E-Commerce & Products · 6 reference points

This listing implies $57,143 for the whole business — about 68% below the category median of $176,000.

Low $6,000Median $176,000High $213,333

Recent settled deals

DealStakePriceImplied valueClosed

Copper Kettle Goods

3.1× SDE, DTC brand

100%$168,000$168,000Mar 2026

Wren Supply Co.

Even split, shared ops

50%$94,000$188,000Jan 2026

Bramble Pet

Growth capital minority

25%$46,000$184,000Oct 2025

Comparables normalize every deal to a 100% basis (price ÷ stake) so partial stakes and full sales can be read on the same scale. Benchmarks are directional — diligence during the option window sets the real number.

Staged disclosure · your current access

Preview any stage by clicking. Reach a stage by actually signing / paying / packaging.

The dossier

Everything attached to this deal.

Attachments travel with the listing, not the person. If a buyer walks, the deal stays exactly as strong as it was.

Executive summary

Public browse — full plan behind NDA

A small-batch ceramics DTC brand with $142K TTM revenue, a 3-month waitlist, and coverage in Kinfolk and Dwell. Founder is relocating and wants to hand off to a design-forward operator.

Operating summary

NDA required

Business model, financial overview, and market analysis unlock after NDA.

Talent & people

  • Two production potters retained through 6-mo transition

Capital & investor interest

Nothing attached yet — this is where a packager adds real value.

Financial verification

  • Third-party paid audit — Warbler & Co CPA, 04/2026

Market & customer proof

  • Wholesale LOIs, national chain pilot signed

Operational assets

Unlocks after first packaging milestone

1 attachments

Legal & IP

  • Trademark filed, wholesale contracts assignable

Brand & presence

  • Kinfolk + Dwell coverage, Instagram 42K following

Deal Log · permanent record

Every action, timestamped and travels with the deal.

Provenance certificate

0x-7a3294e3af3c9

3/22/2026

  1. Press coverage attached

    May 11, 2026, 9:00 AM

    Kinfolk feature added to dossier.

    actor · Isla Renfrew  ·  provenance 0x-6766bfceaf3c9

  2. Paid audit attached

    Apr 30, 2026, 3:00 PM

    Warbler & Co CPA — verified.

    actor · Warbler & Co CPA  ·  provenance 0x3a8e81acaf3c9

  3. Listing created

    Mar 22, 2026, 2:40 PM

    Provenance certificate issued.

    actor · Isla Renfrew  ·  provenance 0x-2dc20b26af3c9