E-Commerce & Products
Loam & Co Soil Subscription
DTC soil amendment brand. $18K MRR, 71% subscription mix.
MRR
$18.2K
Sub mix
71%
Median life
9 mo
CAC
$27
Ownership breakdown
Blocking minority · Veto rightsImplied valuation math
Paying $96,000 for 45% values the whole business at $213,333. That is roughly $2,133 per percentage point of ownership.
What this stake conveys
Above one third you generally hold blocking power over supermajority actions — recapitalizations, sale of the company, and charter changes — without day-to-day control.
Verified before listing
The founder attested to owning at least 45% and uploaded ownership evidence (cap table, operating agreement, or equivalent). Timber reviews entity standing and authority to sell before a listing goes live. Stake sale with a path to control at 24 months.
Retained-ownership impact
Founder retains 55% after this deal — founder keeps control
Voting
Founder controls ordinary votes and board composition; buyer votes as a minority holder.
Information
Buyer receives quarterly financials, cap table updates, and annual tax documents.
Consent
Buyer consent typically limited to protective items: new share classes, dilution below a floor, sale of the company.
Voting
Even split — no side carries a vote alone. A tiebreak seat, casting vote, or mediator is written into the operating agreement.
Information
Full mutual access to books, records, and management reporting.
Consent
Effectively every material decision is a joint consent item, including budget, hiring of officers, and debt.
Voting
Buyer controls ordinary votes; founder can block supermajority actions.
Information
Founder keeps statutory inspection rights and ongoing reporting.
Consent
Founder consent required for charter amendments, recapitalization, and sale of the company.
Voting
Buyer controls the board and ordinary decisions; founder votes but cannot block.
Information
Annual financials plus notice of material events; inspection rights on request.
Consent
Consent narrowed to anti-dilution, transfer restrictions, and tag-along on a future sale.
Voting
Nominal voting weight; typically paired with a continued-involvement or advisory agreement.
Information
Annual reporting and K-1 or distribution statements only.
Consent
Drag-along applies — founder is carried along on a buyer-led sale.
Voting
Buyer holds 100% of votes. No minority holders to notify or convene.
Information
No ongoing reporting obligations to the seller after closing.
Consent
No consent rights survive closing beyond the purchase agreement's reps, warranties, and indemnity period.
Tiers describe standard market expectations. Exact voting, information, and consent rights are negotiated inside the option window and fixed in the definitive purchase agreement.
Marketplace comparables
E-Commerce & Products · 6 reference pointsThis listing implies $213,333 for the whole business — about 76% above the category median of $121,000.
Recent settled deals
| Deal | Stake | Price | Implied value | Closed |
|---|---|---|---|---|
Copper Kettle Goods 3.1× SDE, DTC brand | 100% | $168,000 | $168,000 | Mar 2026 |
Wren Supply Co. Even split, shared ops | 50% | $94,000 | $188,000 | Jan 2026 |
Bramble Pet Growth capital minority | 25% | $46,000 | $184,000 | Oct 2025 |
Live listings in this category
Comparables normalize every deal to a 100% basis (price ÷ stake) so partial stakes and full sales can be read on the same scale. Benchmarks are directional — diligence during the option window sets the real number.
Staged disclosure · your current access
Preview any stage by clicking. Reach a stage by actually signing / paying / packaging.
The dossier
Everything attached to this deal.
Attachments travel with the listing, not the person. If a buyer walks, the deal stays exactly as strong as it was.
Talent & people
- Fractional CX contractor available to stay
Capital & investor interest
- Inventory financing line pre-approved
Financial verification
- Shopify + Stripe payout history verified
Market & customer proof
- 21K email list, 34% open rate
Legal & IP
- Formula documented as trade secret
Brand & presence
- Full brand system + photography library
Deal Log · permanent record
Every action, timestamped and travels with the deal.
Provenance certificate
0x0479dd66bd71e
5/30/2026
Retention cohort attached
Jun 14, 2026, 3:00 PM
24-month cohort export verified.
actor · Ines Kalu · provenance 0x-34f19675bd71e
Listing created
May 30, 2026, 11:15 AM
Provenance certificate issued.
actor · Ines Kalu · provenance 0x5713b78fbd71e
