E-Commerce & Products

Loam & Co Soil Subscription

DTC soil amendment brand. $18K MRR, 71% subscription mix.

Revenue-verifiedTier · Investor ReadyPortland, OR

MRR

$18.2K

Sub mix

71%

Median life

9 mo

CAC

$27

Ownership breakdown

Blocking minority · Veto rights
45%
55%
Offered to buyer — 45%Founder retains — 55%
Minority33% block50% parity100% full

Implied valuation math

Asking price$96,000
÷ stake offered45%
= implied valuation$213,333

Paying $96,000 for 45% values the whole business at $213,333. That is roughly $2,133 per percentage point of ownership.

What this stake conveys

Above one third you generally hold blocking power over supermajority actions — recapitalizations, sale of the company, and charter changes — without day-to-day control.

Verified before listing

The founder attested to owning at least 45% and uploaded ownership evidence (cap table, operating agreement, or equivalent). Timber reviews entity standing and authority to sell before a listing goes live. Stake sale with a path to control at 24 months.

Retained-ownership impact

Founder retains 55% after this deal — founder keeps control

51–99% retainedFounder keeps control This deal

Voting

Founder controls ordinary votes and board composition; buyer votes as a minority holder.

Information

Buyer receives quarterly financials, cap table updates, and annual tax documents.

Consent

Buyer consent typically limited to protective items: new share classes, dilution below a floor, sale of the company.

50% retainedDeadlock structure

Voting

Even split — no side carries a vote alone. A tiebreak seat, casting vote, or mediator is written into the operating agreement.

Information

Full mutual access to books, records, and management reporting.

Consent

Effectively every material decision is a joint consent item, including budget, hiring of officers, and debt.

34–49% retainedFounder holds a blocking minority

Voting

Buyer controls ordinary votes; founder can block supermajority actions.

Information

Founder keeps statutory inspection rights and ongoing reporting.

Consent

Founder consent required for charter amendments, recapitalization, and sale of the company.

11–33% retainedFounder is an economic minority

Voting

Buyer controls the board and ordinary decisions; founder votes but cannot block.

Information

Annual financials plus notice of material events; inspection rights on request.

Consent

Consent narrowed to anti-dilution, transfer restrictions, and tag-along on a future sale.

1–10% retainedFounder holds a legacy stake

Voting

Nominal voting weight; typically paired with a continued-involvement or advisory agreement.

Information

Annual reporting and K-1 or distribution statements only.

Consent

Drag-along applies — founder is carried along on a buyer-led sale.

0% retainedClean full acquisition

Voting

Buyer holds 100% of votes. No minority holders to notify or convene.

Information

No ongoing reporting obligations to the seller after closing.

Consent

No consent rights survive closing beyond the purchase agreement's reps, warranties, and indemnity period.

Tiers describe standard market expectations. Exact voting, information, and consent rights are negotiated inside the option window and fixed in the definitive purchase agreement.

Marketplace comparables

E-Commerce & Products · 6 reference points

This listing implies $213,333 for the whole business — about 76% above the category median of $121,000.

Low $6,000Median $121,000High $213,333

Recent settled deals

DealStakePriceImplied valueClosed

Copper Kettle Goods

3.1× SDE, DTC brand

100%$168,000$168,000Mar 2026

Wren Supply Co.

Even split, shared ops

50%$94,000$188,000Jan 2026

Bramble Pet

Growth capital minority

25%$46,000$184,000Oct 2025

Comparables normalize every deal to a 100% basis (price ÷ stake) so partial stakes and full sales can be read on the same scale. Benchmarks are directional — diligence during the option window sets the real number.

Staged disclosure · your current access

Preview any stage by clicking. Reach a stage by actually signing / paying / packaging.

The dossier

Everything attached to this deal.

Attachments travel with the listing, not the person. If a buyer walks, the deal stays exactly as strong as it was.

Executive summary

Public browse — full plan behind NDA

A direct-to-consumer soil and amendment brand with strong subscription retention and a co-packer relationship already in place.

Operating summary

NDA required

Business model, financial overview, and market analysis unlock after NDA.

Talent & people

  • Fractional CX contractor available to stay

Capital & investor interest

  • Inventory financing line pre-approved

Financial verification

  • Shopify + Stripe payout history verified

Market & customer proof

  • 21K email list, 34% open rate

Operational assets

Unlocks after first packaging milestone

1 attachments

Legal & IP

  • Formula documented as trade secret

Brand & presence

  • Full brand system + photography library

Deal Log · permanent record

Every action, timestamped and travels with the deal.

Provenance certificate

0x0479dd66bd71e

5/30/2026

  1. Retention cohort attached

    Jun 14, 2026, 3:00 PM

    24-month cohort export verified.

    actor · Ines Kalu  ·  provenance 0x-34f19675bd71e

  2. Listing created

    May 30, 2026, 11:15 AM

    Provenance certificate issued.

    actor · Ines Kalu  ·  provenance 0x5713b78fbd71e