E-Commerce & Products

Postcard

DTC subscription for handwritten letters.

Pre-revenueTier · Startup BlueprintBrooklyn, NY

Waitlist

900

Fulfillment

Signed

Target ARPU

$24/mo

Content assets

60+

Staged disclosure · your current access

Preview any stage by clicking. Reach a stage by actually signing / paying / packaging.

The dossier

Everything attached to this deal.

Attachments travel with the listing, not the person. If a buyer walks, the deal stays exactly as strong as it was.

Executive summary

Public browse — full plan behind NDA

A DTC subscription that sends handwritten letters to a subscriber's chosen recipient monthly. Fully designed brand, sourced fulfillment partner, and a 900-person waitlist from a viral TikTok.

Operating summary

NDA required

Business model, financial overview, and market analysis unlock after NDA.

Talent & people

Nothing attached yet — this is where a packager adds real value.

Capital & investor interest

Nothing attached yet — this is where a packager adds real value.

Financial verification

  • Pro forma model, cohort-based

Market & customer proof

  • 900 double-opt-in waitlist
  • TikTok content library of 60+ posts

Operational assets

Unlocks after first packaging milestone

1 attachments

Legal & IP

  • Ownership + IP attestation signed at upload

Brand & presence

  • Full identity, packaging, Shopify ready

Deal Log · permanent record

Every action, timestamped and travels with the deal.

Provenance certificate

0x3b04ccb7af3c9

6/25/2026

  1. Fulfillment attached

    Jun 28, 2026, 10:12 AM

    Prima Calligraphy signed as fulfillment partner.

    actor · Simone Hart  ·  provenance 0x-4a3b8dadaf3c9

  2. Listing created

    Jun 25, 2026, 7:41 PM

    Provenance certificate issued.

    actor · Simone Hart  ·  provenance 0x-ecdc8b2af3c9