E-Commerce & Products

Postcard

DTC subscription for handwritten letters.

Pre-revenueTier · Startup BlueprintBrooklyn, NY

Waitlist

900

Fulfillment

Signed

Target ARPU

$24/mo

Content assets

60+

Ownership breakdown

Full acquisition · Complete control
100%
Offered to buyer — 100%
Minority33% block50% parity100% full

Implied valuation math

Asking price$6,000
÷ stake offered100%
= implied valuation$6,000

A full sale prices the business at the asking price — no extrapolation required.

What this stake conveys

You acquire the entire cap table. No retained founder stake, no minority consent rights, no ongoing dilution risk from existing holders.

Verified before listing

The founder attested to owning at least 100% and uploaded ownership evidence (cap table, operating agreement, or equivalent). Timber reviews entity standing and authority to sell before a listing goes live.

Retained-ownership impact

Founder retains 0% after this deal — clean full acquisition

51–99% retainedFounder keeps control

Voting

Founder controls ordinary votes and board composition; buyer votes as a minority holder.

Information

Buyer receives quarterly financials, cap table updates, and annual tax documents.

Consent

Buyer consent typically limited to protective items: new share classes, dilution below a floor, sale of the company.

50% retainedDeadlock structure

Voting

Even split — no side carries a vote alone. A tiebreak seat, casting vote, or mediator is written into the operating agreement.

Information

Full mutual access to books, records, and management reporting.

Consent

Effectively every material decision is a joint consent item, including budget, hiring of officers, and debt.

34–49% retainedFounder holds a blocking minority

Voting

Buyer controls ordinary votes; founder can block supermajority actions.

Information

Founder keeps statutory inspection rights and ongoing reporting.

Consent

Founder consent required for charter amendments, recapitalization, and sale of the company.

11–33% retainedFounder is an economic minority

Voting

Buyer controls the board and ordinary decisions; founder votes but cannot block.

Information

Annual financials plus notice of material events; inspection rights on request.

Consent

Consent narrowed to anti-dilution, transfer restrictions, and tag-along on a future sale.

1–10% retainedFounder holds a legacy stake

Voting

Nominal voting weight; typically paired with a continued-involvement or advisory agreement.

Information

Annual reporting and K-1 or distribution statements only.

Consent

Drag-along applies — founder is carried along on a buyer-led sale.

0% retainedClean full acquisition This deal

Voting

Buyer holds 100% of votes. No minority holders to notify or convene.

Information

No ongoing reporting obligations to the seller after closing.

Consent

No consent rights survive closing beyond the purchase agreement's reps, warranties, and indemnity period.

Tiers describe standard market expectations. Exact voting, information, and consent rights are negotiated inside the option window and fixed in the definitive purchase agreement.

Marketplace comparables

E-Commerce & Products · 6 reference points

This listing implies $6,000 for the whole business — about 97% below the category median of $176,000.

Low $6,000Median $176,000High $213,333

Recent settled deals

DealStakePriceImplied valueClosed

Copper Kettle Goods

3.1× SDE, DTC brand

100%$168,000$168,000Mar 2026

Wren Supply Co.

Even split, shared ops

50%$94,000$188,000Jan 2026

Bramble Pet

Growth capital minority

25%$46,000$184,000Oct 2025

Comparables normalize every deal to a 100% basis (price ÷ stake) so partial stakes and full sales can be read on the same scale. Benchmarks are directional — diligence during the option window sets the real number.

Staged disclosure · your current access

Preview any stage by clicking. Reach a stage by actually signing / paying / packaging.

The dossier

Everything attached to this deal.

Attachments travel with the listing, not the person. If a buyer walks, the deal stays exactly as strong as it was.

Executive summary

Public browse — full plan behind NDA

A DTC subscription that sends handwritten letters to a subscriber's chosen recipient monthly. Fully designed brand, sourced fulfillment partner, and a 900-person waitlist from a viral TikTok.

Operating summary

NDA required

Business model, financial overview, and market analysis unlock after NDA.

Talent & people

Nothing attached yet — this is where a packager adds real value.

Capital & investor interest

Nothing attached yet — this is where a packager adds real value.

Financial verification

  • Pro forma model, cohort-based

Market & customer proof

  • 900 double-opt-in waitlist
  • TikTok content library of 60+ posts

Operational assets

Unlocks after first packaging milestone

1 attachments

Legal & IP

  • Ownership + IP attestation signed at upload

Brand & presence

  • Full identity, packaging, Shopify ready

Deal Log · permanent record

Every action, timestamped and travels with the deal.

Provenance certificate

0x3b04ccb7af3c9

6/25/2026

  1. Fulfillment attached

    Jun 28, 2026, 10:12 AM

    Prima Calligraphy signed as fulfillment partner.

    actor · Simone Hart  ·  provenance 0x-4a3b8dadaf3c9

  2. Listing created

    Jun 25, 2026, 7:41 PM

    Provenance certificate issued.

    actor · Simone Hart  ·  provenance 0x-ecdc8b2af3c9